Fashion industry is flourishing day by day in India and &U is a fashion label that creates unique & bold collection for young women. Naming a brand is the most important part and here it was about Fashion and so it is all about “you” and this is how our team came up with this name “&U”. For a brand that has Flexible Fashion the logo has to justify this quality and so here we have designed a logo which is malleable and can be used on different media\platform.

Naming of the brand, Logo design, branding, visual identity system, marketing collaterals, brand guideline, Bag design, t-shirt design. Stationery design

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